Why People Shop on the Web

Convenience and ease of use are the main reasons people buy at websites
Shoppers only buy 5% of the time they visit e-commerce sites: facilitate product research, cross-shopping, and other non-buying tasks that account for 95% of visits if you want to turn people into loyal users
E-commerce is going international, with many users buying from foreign sites
No Local Restriction
Since internet comes, people have more freedom and no need to be limited by the local stores. You can almost purchase anything online globally. Suddenly you find that all people live in the same earth village. If you live in a small town and have only a limited choice for your scarves in the local stores, you can go online and find a huge selection of scarves. Now you can enjoy the rural quiet natural environment and have no concern for merchandise shortage at the same time.
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